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A

Accessibility (or ADA Compliance)

The practice of designing and developing websites so they can be used by people of all abilities, including those with visual, auditory, motor, or cognitive impairments. ADA Compliance refers to meeting standards set by the Americans with Disabilities Act (ADA), often by following guidelines like the Web Content Accessibility Guidelines (WCAG). This can include using proper color contrast, keyboard navigation, alternative text for images, and screen reader compatibility.


Address Record (A Record)

Maps a domain name to an IPv4 address in the DNS. This tells the DNS where to find the website files on a server.


Alt Text

Alternative text (or "alt text") is a short written description of an image used in HTML code. It serves two main purposes: it improves accessibility by allowing screen readers to describe images to visually impair users, and it supports SEO by helping search engines understand the content of the image. Alt text should be concise, descriptive, and relevant to the image's purpose on the page.


Amazon Web Services (AWS)

Amazon Web Services is a secure, cloud-based hosting platform offering computing power, database storage, content delivery, and more. Instead of hosting websites on a single physical server, AWS allows us to distribute them across thousands of servers worldwide. This improves site speed and enhances security.


AMSD

A categorized or sorted list that follows the process of Add, Modify, Sort, and Delete. Often used to describe basic data management functions.


Analytics

A platform that allows technology owners to view and analyze user traffic, behavior, and engagement. This data helps assess how effectively a website or application is performing.


A hyperlink that takes users directly to a specific section of a web page. It improves user experience by eliminating the need to scroll or search for content.


Application Programming Interface (API)

Short for Application Programming Interface. An API allows different software systems to communicate with each other. When integrated with a website or content management system, it can extend functionality by connecting to third-party tools or services. Common uses of APIs include accessing weather data, sending messages, or integrating social media features.


Assets

In web design, assets refer to the various visual and functional elements used to build a website. This can include images, logos, icons, fonts, videos, documents, and design files. These assets are provided by the client or created by the design team and are essential for building out the visual look and functionality of the site.


B

Backend

The backend of a website refers to the behind-the-scenes portion, including the server, database, and Content Management System (CMS). It allows users to manage content and functionality that affects the frontend, or public-facing side of the site. Backend developers build and maintain these components.


Backlinks are links from other websites that point to pages on your site. The more high-quality backlinks a site has, the more trustworthy it appears to search engines. This can improve search engine rankings and visibility.


Bing Places Profile

A free business listing platform from Microsoft that allows businesses to manage their online presence on Bing. Similar to a Google Business Profile, it lets you add details like your business name, address, phone number, hours, and photos so your business can show up in Bing search results and on Bing Maps.


C

Call to Action (CTA)

A Call to Action is any prompt on a website that encourages users to take a specific next step — such as “Contact Us,” “Download Now,” or “Schedule a Demo.” CTAs are often placed on buttons or links and are key to guiding users through the site.


Canonical Name Record (CNAME Record)

Points one domain name to another within the DNS. Commonly used to create subdomains (like blog.yourdomain.com) that redirect to services on different domains (like yourcompany.medium.com).


Click-Through Rate (CTR)

Click-Through Rate is the percentage of users who click on a link or ad after seeing it. It’s calculated by dividing the number of clicks by the number of impressions. A higher CTR often means your content is relevant and engaging.


Closed-Source

Closed-source refers to software whose source code is proprietary and not shared with the public. From a security standpoint, closed-source software offers more controlled environments, limiting the risk of unauthorized tampering.


Content Management System (CMS)

Content Management System is a software application used to create, manage, and modify digital content on a website, often without needing specialized technical knowledge.


Conversions

A conversion occurs when a visitor completes a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. Conversion tracking helps measure the effectiveness of marketing efforts.


Customer Relationship Management (CRM)

Customer Relationship Management refers to technology used to manage a company’s interactions with current and potential customers.


Cybernautic Local

Cybernautic Local is our small business website package. It includes our standard CMS technology and is customized to create professional, effective websites for clients with smaller budgets.


D

Domain

A domain is your website’s address on the internet. For example: http://www.yourdomain.com/


Domain Authority

Domain Authority is a score that predicts how well a website will rank in search engine results. One of the most important factors in Domain Authority is how long the domain has been active online.


Domain Name System (DNS)

Domain Name System is the system that translates human-readable domain names into IP addresses so browsers can load internet resources. It's often called the phone book of the internet.


Dynamic Maps

An interactive map that allows users to zoom, pan, and interact with data points. These maps can display multiple markers and pull in real-time or connected data.


E

E-Commerce

Electronic Commerce refers to websites that sell products directly to consumers. We typically use Shopify to build e-commerce websites.


Editor

Our in-house closed-source CMS platform that allows users to manage and edit website content.


F

Favicon

A favicon is the small icon that appears in a browser tab next to the page title. It helps users visually identify a website and contributes to brand recognition.


File Manager

A tool within a Content Management System (CMS) that allows users to upload, organize, and manage files such as images, documents, videos, and other media assets. The file manager often provides a visual interface for browsing folders, renaming or deleting files, and inserting media into pages or posts without needing direct access to the server.


Links typically found at the bottom of a website that offer quick access to important pages such as contact info, privacy policy, site map, or social media. These links remain consistent across most or all pages of the site.


Frontend

The frontend is the part of the website that users see and interact with in their browser. It includes text, images, buttons, and layout.


G

Geo-Locate

Geo-location uses GPS or IP addresses to determine the location of a connected device. It can be used to customize experiences or gather data.


Formerly called Google AdWords, this is Google's advertising platform for creating paid ads on search and display networks.


Google Analytics

A Google platform that collects website visitor data to help analyze where users come from and how they behave on the site.


Google Business Profile

Formerly called Google My Business, this platform allows businesses to manage how they appear in search results, Google Maps, and location-based searches.


H

Hosting

Hosting refers to storing a website’s files on a server so they can be accessed via the internet. A web host makes websites available online.


A hyperlink is a clickable element—usually text, an image, or a button—that directs users to another webpage or resource when clicked. Hyperlinks can lead to different sections on the same page, other pages on the same website, or external websites entirely. They're a fundamental part of web navigation and typically appear as underlined or differently colored text.


HyperText Markup Language (HTML)

The standard language used to create and structure content on the web. HTML is what defines elements like headings, paragraphs, links, and images on a webpage.


HyperText Transfer Protocol (HTTP / HTTPS)

HyperText Transfer Protocol – The protocol used for transferring data over the web. HTTPS is the secure version of HTTP and ensures encrypted communication between a user's browser and the website server.


I

Impressions

An impression is counted each time a link to your website appears in search engine results or an ad is shown to a user. It does not require the user to click; it simply means your site was seen.


Internet Data Exchange (IDX)

Internet Data Exchange is a real estate technology that allows brokers to share and display each other’s property listings online.


IP Address

An IP address (Internet Protocol address) is a unique numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication. It serves two main functions: identifying the host or network interface and providing the location of the device in the network. IP addresses can be IPv4 (e.g., 192.168.0.1) or IPv6 (e.g., 2001:0db8:85a3::8a2e:0370:7334), with IPv6 designed to accommodate the growing number of devices on the internet.


J

Javascript

A programming language used to create interactive elements on web pages, such as forms, sliders, or popups.


Joint Photographic Experts Group (JPEG)

This is a commonly used image format that uses lossy compression. It's ideal for photographs or detailed images where smaller file sizes are important. JPEGs do not support transparency.


K

Keyword

A specific word or phrase that users type into search engines. In web development and SEO, keywords are used to guide content creation and help pages rank for relevant search queries.


L

Landing Page

A standalone web page created specifically for a marketing or advertising campaign. It typically features a focused call to action.


Lead Generation

The process of attracting interest in a product or service and converting that interest into contact information or a potential customer.


M

Mail Exchange Record (MX Record)

Specifies the mail servers that are responsible for receiving emails for your domain in the DNS.


Marketing Landing Pages

Standalone web pages designed with a specific goal in mind—usually to capture leads, promote a product or service, or encourage a user to take action. They are often used in advertising campaigns and typically contain minimal navigation to keep the focus on the call to action.


Mega Menu

A type of dropdown menu that expands to show multiple levels of navigation at once, often grouped into categories. Mega menus are useful for websites with a large number of pages or complex site structures.


Metadata

Metadata includes keywords and phrases that describe a page’s content. It helps both users and search engines understand what the page is about.


Meta Description

A meta description is an HTML attribute that provides a brief summary of a webpage's content. Search engines often display the meta description in search results beneath the meta title, giving users context about what the page contains. A well-written meta description can help improve click-through rates by enticing users to visit the page.


Meta Title

A meta title, also known as a title tag, is an HTML element that specifies the title of a webpage. It appears at the top of a browser tab and is usually the first clickable link displayed in search engine results. The meta title plays a significant role in both user experience and search engine optimization (SEO).


Mobile Optimization

Mobile Optimization refers to the process of designing and developing a website to function well on smartphones and tablets. This includes adjusting layout, font sizes, navigation, and speed to ensure a smooth experience for users on smaller screens.


Multiple Listing Service (MLS)

Multiple Listing Service is a database that allows real estate agents to share and view property listings to connect buyers and sellers.


N

Name Server Record (NS Record)

Indicates which name servers are authoritative for the domain. These are the servers that respond to DNS queries about the domain.


Naming Convention

A standardized set of page titles used across a website to improve navigation and clarity. Examples include: Home, About Us, Contact, Services.


A set of links typically found at the top or side of a website that helps users find and move between different sections or pages.


O

Open-Source

Open-source refers to software whose source code is publicly available for anyone to view, use, modify, and distribute. It encourages collaboration, transparency, and community-driven development. Because the code is publicly accessible, it also means that potential attackers can study it to find weaknesses—so maintaining strong community support and regular updates is essential.


Organic Traffic

Website traffic that comes from unpaid search engine results rather than ads.


Original Equipment Manufacturers (OEMs)

Original Equipment Manufacturers produce components or products that other companies rebrand and sell under their own name.


P

Pay-Per-Click (PPC)

An advertising model where advertisers pay each time someone clicks their ad. This is commonly used with platforms like Google Ads.


PHP

A scripting language used to build websites. Our CMS is largely built using PHP, which connects the site’s backend content to its frontend display.


Point of Sale (POS)

Point of Sale systems allow businesses to process payments, track inventory, manage employees, and run customer loyalty programs.


Portable Document Format (PDF)

This format preserves the layout and design of a document. It's commonly used for downloadable files like brochures, guides, or forms that need to look the same on all devices.


Portable Network Graphics (PNG)

This format uses lossless compression and supports transparent backgrounds. It's great for web graphics, logos, and images that require crisp edges and transparency.


Primary Navigation

The main menu of a website, typically located at the top or side of each page. It includes links to the most important sections of the site and helps users understand the site’s overall structure.


Project Manager

The person responsible for coordinating communication between clients and internal teams. Project Managers keep the project on track by working closely with designers and developers and serve as the primary point of contact during the design and development phase.


Progressive Web Apps (PWA)

Progressive Web Apps are websites that function like mobile apps but can be accessed through a web browser.


Q

Query

A request made to a database or search engine to retrieve specific data. In SEO, a search query is the phrase a user types into a search engine.


R

Rankings

Refers to where a website appears in search engine results for specific keywords or phrases.


Redirect

A redirect automatically sends visitors from one URL to another. Redirects are commonly used when a page has moved or been deleted, or during website redesigns to preserve SEO value and ensure users land on the right content.


Request for Proposal (RFP)

Request for Proposal is a formal document asking vendors to submit a bid or proposal for a project or service.


Responsive

A responsive website automatically adjusts its layout and design based on the screen size of the device being used.


Review Aggregation

The process of pulling in reviews from third-party sites like Yelp, Facebook, or TripAdvisor to display on your website.


Review Generation

The practice of gathering customer reviews through follow-ups or review requests, and posting them on platforms like Google and Facebook.


S

Scalable Vector Graphics (SVG)

This is a vector-based image format that can be scaled without losing quality. SVG files are perfect for icons, logos, and illustrations, and they can be styled or animated using code.


Schema Markup

Code added to a website’s HTML that provides extra information to search engines about the content on a page.


Search Engine Optimization (SEO)

The process of improving a website’s visibility in organic search results through content, technical fixes, and link building.


Search Volume

The number of times a specific keyword is searched during a given period.


Search Engine Results Page (SERP)

Search Engine Results Page is the list of search results returned after a user submits a query in a search engine.


Secondary Navigation

A supplementary menu that appears above the primary navigation. It often includes utility links such as login, account access, language selection, or location-specific information. It supports the main navigation by offering quick access to frequently used or site-wide functions.


Shopify

An e-commerce platform used to build and manage online stores, including product listings, payments, and shipping.


Sitemap

A document that lists all the pages of a website. It helps search engines discover and index the site’s content.


Slug

The part of a URL that comes after the domain. For example: www.website.com/about-us. The slug in this example is "about-us".


Square

A company that provides mobile payment solutions, point-of-sale systems, and other tools for small businesses.


SSL Certificate

A security certificate that enables HTTPS on a website and signals to browsers that the site is secure. It helps protect data and build trust with visitors.


Strategist

Our sales professionals are called strategists because they work closely with clients to develop custom solutions that solve real problems and help reach business goals.


Stripe

A payment processing platform that transfers funds from a customer’s bank to a merchant’s bank when a purchase is made.


T

Text Record (TXT Record)

Stores text-based information in the DNS. Often used for email authentication methods like SPF, domain ownership verification, and other configuration details.


Third-party Integrations

These are connections between your website and external apps or services, usually made possible through APIs.


U

Uniform Resource Locator (URL)

Uniform Resource Locator is the address of a specific web page. Every page on a website has its own unique URL.


User Experience (UX)

User Experience is how a person feels while interacting with a website or app. Good UX design ensures the experience is intuitive and enjoyable.


User Interface (UI)

User Interface refers to the visual layout and interactive elements that users engage with on a website or app.


V

Viewport

The visible area of a webpage on a user's screen. Web developers use media queries to adjust the layout based on the viewport size, especially for mobile devices.


Vimeo Integration

The process of embedding or connecting a Vimeo video or channel into a website. Vimeo is a video hosting platform known for high-quality playback, privacy settings, and customizable player options—commonly used for portfolios, creative content, or business presentations.


W

Wix

A drag-and-drop website builder that allows users to create sites without needing to code.


WordPress

A widely-used open-source website platform that allows users to create websites or blogs. It is the most popular CMS on the internet and often used by competitors.


X

eXtensible Markup Language (XML)

eXtensible Markup Language is used to structure and store data in a way that is both human and machine readable. It helps organize website content for systems like sitemaps.


Y

YouTube Integration

The process of embedding or connecting a YouTube video or channel into a website. This is commonly used for product demos, tutorials, or promotional videos.