What is a Tracking Pixel or Script?
A tracking pixel (sometimes called a script or tag) is a small piece of code that is added to your website. It allows third-party tools (such as Facebook Ads, LinkedIn Ads, or email marketing platforms) to collect data about how visitors interact with your site.
Why Use a Tracking Pixel?
Adding a tracking pixel or script can help you:
- Measure campaign performance – See how many visitors your ads or emails bring to your website.
- Track conversions – Understand which campaigns lead to sign-ups, purchases, or inquiries.
- Improve targeting – Reach the right audience more effectively by using visitor behavior to refine your campaigns.
How to Add a Tracking Pixel or Script
Our platform does not allow clients to add tracking pixels or scripts directly. If you’d like one installed, please:
- Submit a support ticket; or
- Email us at support@cybernautic.com
Our team will handle adding the script securely on your behalf.
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