What's Included with my PPC Web Marketing Services?

Up to 2 Campaigns: We will create and manage up to two separate ad campaigns, each with its own targeting, budget, and strategic focus—such as promoting different services or targeting different audiences.

Up to 4 Ad Groups: Within your campaigns, we’ll build up to four ad groups, each containing tightly themed keywords and ads. This structure helps improve relevance, click-through rates, and quality scores.

2 PPC Landing Pages Included: Two dedicated landing pages will be designed or optimized specifically for your paid ads to improve conversion rates by aligning closely with the ad copy and user intent.

No Seasonality: This package does not include seasonal adjustments to campaigns. Campaigns are optimized for consistent, year-round performance.

No Setup Fee: There is no additional cost to set up your PPC campaigns—your monthly investment goes directly toward strategy, ad creation, management, and optimization.

Up to 4 Campaigns: We will create and manage up to four separate ad campaigns, each with its own targeting, budget, and strategic focus—such as promoting different services or targeting different audiences.

Up to 12 Ad Groups: Within your campaigns, we’ll build up to twelve ad groups, each containing tightly themed keywords and ads. This structure helps improve relevance, click-through rates, and quality scores.

3 PPC Landing Pages Included: Three dedicated landing pages will be designed or optimized specifically for your paid ads to improve conversion rates by aligning closely with the ad copy and user intent.

Seasonal Ad Spend Schedule: Allows for strategic budget plan that increases ad spend during high-demand seasons and reduces it during slower periods to maximize return on investment.

No Setup Fee: There is no additional cost to set up your PPC campaigns—your monthly investment goes directly toward strategy, ad creation, management, and optimization.

Up to 10 Campaigns: We will create and manage up to ten separate ad campaigns, each with its own targeting, budget, and strategic focus—such as promoting different services or targeting different audiences.

Up to 20 Ad Groups: Within your campaigns, we’ll build up to twenty ad groups, each containing tightly themed keywords and ads. This structure helps improve relevance, click-through rates, and quality scores.

4 PPC Landing Pages Included: Four dedicated landing pages will be designed or optimized specifically for your paid ads to improve conversion rates by aligning closely with the ad copy and user intent.

Seasonal Ad Spend Schedule: Allows for strategic budget plan that increases ad spend during high-demand seasons and reduces it during slower periods to maximize return on investment.

No Setup Fee: There is no additional cost to set up your PPC campaigns—your monthly investment goes directly toward strategy, ad creation, management, and optimization.

Establishing Goals: Defining clear and measurable objectives that align with your overall marketing strategy, such as increasing website traffic, generating leads, or boosting online sales. By setting specific goals, we can track progress, evaluate campaign performance, and make data-driven adjustments to optimize your Google Ads campaigns for success.

Keyword Research: Identifying relevant search terms or phrases that potential customers are likely to use when searching for your products or services. This process typically includes analyzing search volume, competition, and relevance to your products or services.

Competitive Analysis: Examining the advertising strategies and performance metrics of your competitors. Often this includes analyzing a competitors ad copy, targeting methods, and budget allocation, to identify strengths, weaknesses, and opportunities for maximizing your campaigns.

Audience Analysis: Studying the characteristics, behaviors, and preferences of your target audience. We utilize data such as demographics, interests, online activities, and purchase history to create highly targeted ad campaigns that resonate with specific audience groups, ultimately maximizing engagement, conversions, and return on ad spend.

Cost-Per-Click Research: Analyzing the average bid prices for keywords relevant to your business. We consider factors such as industry survey data, competition, search volume, and quality score, to determine the potential cost of acquiring qualified customers.

Cost-Per-Conversion Research: Analyzing data related to user actions taken after interacting with your ads, such as purchases, sign-ups, or form submissions, to understand which keywords, ad copy, targeting criteria, and landing pages are most effective at driving results.

Geographic Targeting: Setting the location(s) where your ads should be shown, based on factors such as country, region, city, zip code or even radius around a specific location.

Ad Extensions: Ad extensions expand the information displayed in an ad, providing additional details like phone numbers, links to specific pages, or location information to enhance an ads visibility and relevance.

Conversion Tracking: Conversion tracking allows us to measure the effectiveness of your ad campaigns by tracking specific actions that users take after clicking on an ad, such as making a purchase or submitting a lead form.

Building Audiences: Creating customized groups of users based on various factors such as demographics, interests, behaviors, and interactions with a website.

Campaign Setup: Performed for each campaign in your plan, this process involves specifying parameters such as campaign type, budget, targeting settings, ad groups, keywords, and ad creatives to align with the your goals and target audience.

Ad Group Setup: Performed for each campaign in your plan, this process involves organizing and grouping related keywords and ad copy within a campaign to target specific themes or audience segments, allowing for more precise targeting and ad relevance.

Account Management: Overseeing and optimizing the various components of your Google Ads account. Effective account management requires continuous monitoring, analysis, and strategic adjustments to ensure optimal performance and return on investment from your Google Ads campaigns.

Ad Copy Optimization: Refining the text and messaging within ads to improve their relevance, click-through rates, and overall performance.

Conversion Monitoring: The process of tracking and analyzing user actions on a website, such as purchases, sign-ups, or lead form submissions, and attributing them back to specific ad interactions.

Keyword Refinement: Continuously evaluating and adjusting the selection of keywords used in advertising campaigns to ensure they are highly relevant and effective at reaching your target audience.

Negative Keyword Management: Identifying and adding irrelevant or undesirable keywords to a campaign's negative keyword list to prevent ads from being triggered by irrelevant search queries.

Quality Score Monitoring & Optimization: Regularly assessing (and improving if needed) the quality score (QA) assigned to ads within campaign ad group(s) based on factors like ad relevance, landing page experience, and expected click-through rate.

Keyword Bid Optimization: The process of adjusting the maximum amount we are willing to pay for each click on your ads to achieve specific campaign objectives, such as maximizing clicks or conversions while maintaining a target return on investment.

Landing Page Optimization: Refining the design, content, and functionality of the landing pages that users are directed to after clicking on an ad to maximize conversions and user satisfaction.

Budget Optimization: Strategically allocating your ad spend across campaigns, ad groups, and keywords to maximize return on investment and achieve your campaign objectives within budget constraints.

Tag Tracking Setup: Implementing conversion tracking tags on your website to monitor and analyze user interactions (such as conversions, purchases, and form submissions) that result from Google Ads campaigns.

Google Ads Performance Dashboard: A real-time visual interface that provides you with key metrics and insights into the effectiveness of your Google Ads campaigns, displaying data such as clicks, impressions, conversions, and cost-per-acquisition.

Monthly Performance Report via Email: Our custom-designed monthly performance email reports provide you with a comprehensive overview of your campaign’s performance, including key metrics such as clicks, impressions, conversions, and cost data, delivered directly to your inbox on a monthly basis.

Detailed Conversion Reporting: Granular insights into user interactions beyond simple conversions, allowing us to track specific actions such as purchases, sign-ups, or lead form submissions, and attribute them back to individual ads, keywords, or campaigns.