Our goal is to connect new potential customers with you when they are most likely to buy from you or your competitors— the moment they are searching for your products or services. Your customers are never more primed for purchase than when they are searching Google for the things you have to offer. It is the single most powerful place to connect with the people that need you now.
Cybernautic offers the following web marketing services to help achieve this goal:
Search Engine Optimization
Our web marketing team will implement and manage a tailored search engine optimization (SEO) strategy designed to increase your visibility in search engines and attract the right customers to your website. By optimizing your site's content, structure, and authority, we help drive consistent, high-quality traffic that supports long-term growth.
Cybernautic offers several levels of Search Engine Optimization to give our clients the results they are looking for.
- Starter/Included SEO - Included in Cybernautic's Base Hosting & Maintenance
- Basic Local SEO - A plan focused on natural website exposure
- Standard Local SEO - A plan focused on improving rank for designated keywords
- Comprehensive Local SEO - A plan focused on dominating rank for designated keywords
- Advanced SEO - A plan focused on improving rank nationally for a select 2-3 keywords OR for localized strategy in a more competitive or larger geographic area
STARTER/INCLUDED SEO
This is the level of care we believe all websites deserve to be successful, so we include it in our hosting and maintenance plan for all clients, without requiring additional investment.
TECHNICAL OPTIMIZATION
- Google Analytics Setup or Migration
- Search Engine Submission
- Robots.txt Installation
- Basic Schema Data Markup
- New Website Launch Transition Tasks
- Real-time Search Engine Submission
MORE DETAILS
Google Analytics Setup or Migration: Setting up (or moving) Google Analytics to track visitor behavior and performance on your website.
Search Engine Submission: Submitting your website to search engines like Google and Bing to encourage faster indexing.
Robots.txt Installation: Adding a file that tells search engines which pages to crawl or avoid, helping control visibility.
Basic Schema Data Markup: Adding code to your site to help search engines understand your content (like reviews, events, or products) more clearly.
New Website Launch Transition Tasks: Ensuring SEO elements carry over correctly during a redesign or new site launch (like redirects, tracking, and indexation).
Real-time Search Engine Submission: Automatically submitting updated pages to search engines as changes are made, helping them get indexed faster.
ONGOING ON-SITE OPTIMIZATION
- Technical Audit
- Meta Tag Optimization
- Title Tag Optimization
- Broken Link / 404 Error Checks
- Site Speed Checks & Optimization
- Redirect Audit & Management
MORE DETAILS
Technical Audit: A review of your site’s technical health—checking crawlability, indexability, speed, structure, and more.
Meta Tag Optimization: Reviewing and improving meta descriptions sitewide to enhance click-through rates and search relevance.
Title Tag Optimization: Updating page titles to better align with current SEO best practices and keyword trends.
Broken Link / 404 Error Checks: Scanning for broken internal or external links and fixing errors that impact user experience and SEO.
Site Speed Checks & Optimization: Evaluating and improving load times to ensure fast performance and better rankings.
Redirect Audit & Management: Reviewing existing redirects for accuracy, cleaning up outdated ones, and optimizing redirect paths to preserve link equity and usability.
ANALYTICS AND REPORTING
- On-Demand Analytics Dashboard in Editor
- Monthly Analytics Reports Delivered by Email
- Conversion Reporting
MORE DETAILS
On-Demand Analytics Dashboard in Editor: Access your website’s performance metrics any time through a user-friendly dashboard within your CMS or website editor.
Monthly Analytics Reports Delivered by Email: Receive a monthly email summary highlighting key metrics like traffic, conversions, and SEO growth—delivered straight to your inbox.
Conversion Reporting: We track and report on leads generated through form submissions and click-to-call buttons to help you measure the impact of your SEO.
BASIC LOCAL SEO
This plan focuses on natural website exposure with both on-site and off-site optimization services.
TECHNICAL OPTIMIZATION
- Google Analytics Setup or Migration
- Search Engine Submission
- Robots.txt Installation
- Basic Schema Data Markup
- New Website Launch Transition Tasks
- Real-time Search Engine Submission
- Usability Audit & Recommendations
MORE DETAILS
Google Analytics Setup or Migration: Setting up (or moving) Google Analytics to track visitor behavior and performance on your website.
Search Engine Submission: Submitting your website to search engines like Google and Bing to encourage faster indexing.
Robots.txt Installation: Adding a file that tells search engines which pages to crawl or avoid, helping control visibility.
Basic Schema Data Markup: Adding code to your site to help search engines understand your content (like reviews, events, or products) more clearly.
New Website Launch Transition Tasks: Ensuring SEO elements carry over correctly during a redesign or new site launch (like redirects, tracking, and indexation).
Real-time Search Engine Submission: Automatically submitting updated pages to search engines as changes are made, helping them get indexed faster.
Usability Audit and Recommendations: A thorough review of your website’s layout, navigation, and overall user experience to identify barriers to engagement or conversion. Recommendations are provided to improve usability and ensure the site structure supports SEO performance.
OFF-SITE OPTIMIZATION
- Google Business Profile Verification
- Bing Places Verification
- Apple Maps Profile Verification
- Business Profile Updates (On Request)
- Annual Citation Management
MORE DETAILS
Google Business Profile Verification: We assist in claiming and verifying your Google Business Profile to ensure your business appears in local search and map results, including Google Maps.
Bing Places Verification: Claiming and verifying your business on Bing Places to extend your local visibility to users of Bing and Microsoft-powered platforms.
Apple Maps Profile Verification: We help verify your Apple Maps business listing to ensure your business is accurately represented on iPhones, iPads, and Apple Maps.
Business Profile Updates (On Request): Edits made to your business profiles (e.g., hours, services, contact info, photos) whenever needed, based on your requests.
Annual Citation Management: Annual review and updates to your business listings across key directories to maintain accuracy and support your local SEO presence.
ONGOING ON-SITE OPTIMIZATION
- Technical Audit
- Meta Tag Optimization
- Title Tag Optimization
- Broken Link / 404 Error Checks
- Site Speed Checks
- Redirect Audit & Management
- Header Optimization
- Internal Link Building
- Customized 404 Error Message
MORE DETAILS
Technical Audit: A review of your site’s technical health, checking crawlability, indexability, speed, structure, and more.
Meta Tag Optimization: Reviewing and improving meta descriptions sitewide to enhance click-through rates and search relevance.
Title Tag Optimization: Updating page titles to better align with current SEO best practices and keyword trends.
Broken Link / 404 Error Checks: Scanning for broken internal or external links and fixing errors that impact user experience and SEO.
Site Speed Checks & Optimization: Evaluating and improving load times to ensure fast performance and better rankings.
Redirect Audit & Management: Reviewing existing redirects for accuracy, cleaning up outdated ones, and optimizing redirect paths to preserve link equity and usability.
Header Optimization: Reviewing and optimizing your site’s header tags (H1, H2, etc.) to ensure search engines properly understand your content hierarchy.
Internal Link Building: Adding or revising internal links throughout your website to improve site crawlability, support topic authority, and guide users to high-value pages.
Customized 404 Error Message: A 404 page that helps retain visitors who land on broken or removed URLs, while guiding them back to relevant content, reducing bounce rate and supporting SEO health.
ANALYTICS AND REPORTING
- On-Demand Analytics Dashboard in Editor
- Monthly Analytics Reports Delivered by Email
- Conversion Reporting
MORE DETAILS
On-Demand Analytics Dashboard in Editor: Access your website’s performance metrics any time through a user-friendly dashboard within your CMS or website editor.
Monthly Analytics Reports Delivered by Email: Receive a monthly email summary highlighting key metrics like traffic, conversions, and SEO growth—delivered straight to your inbox.
Conversion Reporting: We track and report on leads generated through form submissions and click-to-call buttons to help you measure the impact of your SEO.
STANDARD LOCAL SEO
This plan focuses on improving search rank for designated keywords in a mid-market geographic area.
TECHNICAL OPTIMIZATION
- Google Analytics Setup or Migration
- Search Engine Submission
- Robots.txt Installation
- Basic Schema Data Markup
- New Website Launch Transition tasks
- Real-time Search Engine Submission
- Usability Audit & Recommendations
MORE DETAILS
Google Analytics Setup or Migration: Setting up (or moving) Google Analytics to track visitor behavior and performance on your website.
Search Engine Submission: Submitting your website to search engines like Google and Bing to encourage faster indexing.
Robots.txt Installation: Adding a file that tells search engines which pages to crawl or avoid, helping control visibility.
Basic Schema Data Markup: Adding code to your site to help search engines understand your content (like reviews, events, or products) more clearly.
New Website Launch Transition Tasks: Ensuring SEO elements carry over correctly during a redesign or new site launch (like redirects, tracking, and indexation).
Real-time Search Engine Submission: Automatically submitting updated pages to search engines as changes are made, helping them get indexed faster.
Usability Audit and Recommendations: A thorough review of your website’s layout, navigation, and overall user experience to identify barriers to engagement or conversion. Recommendations are provided to improve usability and ensure the site structure supports SEO performance.
OFF-SITE OPTIMIZATION
- Google Business Profile Verification
- Bing Place Verification
- Apple Maps Profile Verification
- Yelp Profile Verification
- Quarterly Business Profile Updates
- Quarterly Citation Management
MORE DETAILS
Google Business Profile Verification: We assist in claiming and verifying your Google Business Profile to ensure your business appears in local search and map results, including Google Maps.
Bing Places Verification: Claiming and verifying your business on Bing Places to extend your local visibility to users of Bing and Microsoft-powered platforms.
Apple Maps Profile Verification: We help verify your Apple Maps business listing to ensure your business is accurately represented on iPhones, iPads, and Apple Maps.
Yelp Profile Verification: We assist in claiming and verifying your business on Yelp to ensure accurate representation, improve credibility, and boost visibility in local search results and review platforms.
Quarterly Business Profile Updates: Proactive quarterly updates to your business listings once per quarter to keep your profiles accurate and up-to-date.
Quarterly Citation Management: Quarterly review and updates to your business listings across key directories to maintain accuracy and support your local SEO presence.
ONGOING ON-SITE OPTIMIZATION
- Technical Audit
- Meta Tag Optimization
- Title Tag Optimization
- Broken Link / 404 Error Checks
- Site Speed Checks
- Redirect Audit & Management
- Header Optimization
- Internal Link Building
- Customized 404 Error Message
- Target Keyphrase Identification
- 5 SEO Landing Pages
- 1 Additional SEO Landing Page Per Year of Continued Service
MORE DETAILS
Technical Audit: A review of your site’s technical health, checking crawlability, indexability, speed, structure, and more.
Meta Tag Optimization: Reviewing and improving meta descriptions sitewide to enhance click-through rates and search relevance.
Title Tag Optimization: Updating page titles to better align with current SEO best practices and keyword trends.
Broken Link / 404 Error Checks: Scanning for broken internal or external links and fixing errors that impact user experience and SEO.
Site Speed Checks & Optimization: Evaluating and improving load times to ensure fast performance and better rankings.
Redirect Audit & Management: Reviewing existing redirects for accuracy, cleaning up outdated ones, and optimizing redirect paths to preserve link equity and usability.
Header Optimization: Reviewing and optimizing your site’s header tags (H1, H2, etc.) to ensure search engines properly understand your content hierarchy.
Internal Link Building: Adding or revising internal links throughout your website to improve site crawlability, support topic authority, and guide users to high-value pages.
Customized 404 Error Message: A 404 page that helps retain visitors who land on broken or removed URLs, while guiding them back to relevant content, reducing bounce rate and supporting SEO health.
Target Keyphrase Identification: We research and identify the most valuable keywords for your business based on search volume, competition, and intent, forming the foundation of your SEO strategy.
5 SEO Landing Pages: Development of five search-optimized pages focused on key services, products, or locations—each built to drive organic traffic and improve rankings.
1 Additional SEO Landing Page Per Year of Continued Service: As a loyalty benefit, you receive one new SEO-optimized landing page each year your service continues, helping your strategy scale over time.
ANALYTICS AND REPORTING
- On-Demand Analytics Dashboard in Editor
- Monthly Analytics Reports Delivered by Email
- Conversion Reporting
- Keyphrase Rank Reporting
MORE DETAILS
On-Demand Analytics Dashboard in Editor: Access your website’s performance metrics any time through a user-friendly dashboard within your CMS or website editor.
Monthly Analytics Reports Delivered by Email: Receive a monthly email summary highlighting key metrics like traffic, conversions, and SEO growth—delivered straight to your inbox.
Conversion Reporting: We track and report on leads generated through form submissions and click-to-call buttons to help you measure the impact of your SEO.
Keyphrase Rank Reporting: Track how your website ranks for targeted keyphrases over time, giving you clear insight into what’s working and where we can improve.
COMPREHENSIVE LOCAL SEO
This plan focuses on dominating search rank for designated keywords in a mid-market geographic area.
TECHNICAL OPTIMIZATION
- Google Analytics Setup or Migration
- Search Engine Submission
- Robots.txt Installation
- Basic Schema Data Markup
- New Website Launch Transition tasks
- Real-time Search Engine Submission
- Usability Audit & Recommendations
MORE DETAILS
Google Analytics Setup or Migration: Setting up (or moving) Google Analytics to track visitor behavior and performance on your website.
Search Engine Submission: Submitting your website to search engines like Google and Bing to encourage faster indexing.
Robots.txt Installation: Adding a file that tells search engines which pages to crawl or avoid, helping control visibility.
Basic Schema Data Markup: Adding code to your site to help search engines understand your content (like reviews, events, or products) more clearly.
New Website Launch Transition Tasks: Ensuring SEO elements carry over correctly during a redesign or new site launch (like redirects, tracking, and indexation).
Real-time Search Engine Submission: Automatically submitting updated pages to search engines as changes are made, helping them get indexed faster.
Usability Audit and Recommendations: A thorough review of your website’s layout, navigation, and overall user experience to identify barriers to engagement or conversion. Recommendations are provided to improve usability and ensure the site structure supports SEO performance.
OFF-SITE OPTIMIZATION
- Google Business Profile Verification
- Bing Place Verification
- Apple Maps Profile Verification
- Yelp Profile Verification
- Quarterly Business Profile Updates
- Quarterly Citation Management
MORE DETAILS
Google Business Profile Verification: We assist in claiming and verifying your Google Business Profile to ensure your business appears in local search and map results, including Google Maps.
Bing Places Verification: Claiming and verifying your business on Bing Places to extend your local visibility to users of Bing and Microsoft-powered platforms.
Apple Maps Profile Verification: We help verify your Apple Maps business listing to ensure your business is accurately represented on iPhones, iPads, and Apple Maps.
Yelp Profile Verification: We assist in claiming and verifying your business on Yelp to ensure accurate representation, improve credibility, and boost visibility in local search results and review platforms.
Monthly Business Profile Updates: Proactive monthly updates to your business listings once per quarter to keep your profiles accurate and up-to-date.
Monthly Citation Management: Monthly review and updates to your business listings across key directories to maintain accuracy and support your local SEO presence.
ONGOING ON-SITE OPTIMIZATION
- Technical Audit
- Meta Tag Optimization
- Title Tag Optimization
- Broken Link / 404 Error Checks
- Site Speed Checks
- Redirect Audit & Management
- Header Optimization
- Internal Link Building
- Customized 404 Error Message
- Target Keyphrase Identification
- 10 SEO Landing Pages
- 2 Additional SEO Landing Pages Per Year of Continued Service
- Annual Content Gap Analysis & Recommendations
MORE DETAILS
Technical Audit: A review of your site’s technical health, checking crawlability, indexability, speed, structure, and more.
Meta Tag Optimization: Reviewing and improving meta descriptions sitewide to enhance click-through rates and search relevance.
Title Tag Optimization: Updating page titles to better align with current SEO best practices and keyword trends.
Broken Link / 404 Error Checks: Scanning for broken internal or external links and fixing errors that impact user experience and SEO.
Site Speed Checks & Optimization: Evaluating and improving load times to ensure fast performance and better rankings.
Redirect Audit & Management: Reviewing existing redirects for accuracy, cleaning up outdated ones, and optimizing redirect paths to preserve link equity and usability.
Header Optimization: Reviewing and optimizing your site’s header tags (H1, H2, etc.) to ensure search engines properly understand your content hierarchy.
Internal Link Building: Adding or revising internal links throughout your website to improve site crawlability, support topic authority, and guide users to high-value pages.
Customized 404 Error Message: A 404 page that helps retain visitors who land on broken or removed URLs, while guiding them back to relevant content, reducing bounce rate and supporting SEO health.
Target Keyphrase Identification: We research and identify the most valuable keywords for your business based on search volume, competition, and intent, forming the foundation of your SEO strategy.
10 SEO Landing Pages: Development of ten search-optimized pages focused on key services, products, or locations—each built to drive organic traffic and improve rankings.
2 Additional SEO Landing Pages Per Year of Continued Service: As a loyalty benefit, you receive two new SEO-optimized landing pages each year your service continues, helping your strategy scale over time.
Annual Content Gap Analysis and Recommendations: We will analyze your site’s content against competitors to identify missing opportunities and provide actionable suggestions to strengthen your SEO strategy.
ANALYTICS AND REPORTING
- On-Demand Analytics Dashboard in Editor
- Monthly Analytics Reports Delivered by Email
- Conversion Reporting
- Keyphrase Rank Reporting
MORE DETAILS
On-Demand Analytics Dashboard in Editor: Access your website’s performance metrics any time through a user-friendly dashboard within your CMS or website editor.
Monthly Analytics Reports Delivered by Email: Receive a monthly email summary highlighting key metrics like traffic, conversions, and SEO growth—delivered straight to your inbox.
Conversion Reporting: We track and report on leads generated through form submissions and click-to-call buttons to help you measure the impact of your SEO.
Keyphrase Rank Reporting: Track how your website ranks for targeted keyphrases over time, giving you clear insight into what’s working and where we can improve.
ADVANCED SEO
This plan focuses on improving rank nationally for a select 2-3 keywords OR for localized strategy in a more competitive or larger geographic area.
TECHNICAL OPTIMIZATION
- Google Analytics Setup or Migration
- Search Engine Submission
- Robots.txt Installation
- Basic Schema Data Markup
- New Website Launch Transition tasks
- Real-time Search Engine Submission
- Usability Audit & Recommendations
MORE DETAILS
Google Analytics Setup or Migration: Setting up (or moving) Google Analytics to track visitor behavior and performance on your website.
Search Engine Submission: Submitting your website to search engines like Google and Bing to encourage faster indexing.
Robots.txt Installation: Adding a file that tells search engines which pages to crawl or avoid, helping control visibility.
Basic Schema Data Markup: Adding code to your site to help search engines understand your content (like reviews, events, or products) more clearly.
New Website Launch Transition Tasks: Ensuring SEO elements carry over correctly during a redesign or new site launch (like redirects, tracking, and indexation).
Real-time Search Engine Submission: Automatically submitting updated pages to search engines as changes are made, helping them get indexed faster.
Usability Audit and Recommendations: A thorough review of your website’s layout, navigation, and overall user experience to identify barriers to engagement or conversion. Recommendations are provided to improve usability and ensure the site structure supports SEO performance.
OFF-SITE OPTIMIZATION
- Google Business Profile Verification
- Bing Place Verification
- Apple Maps Profile Verification
- Yelp Profile Verification
- Quarterly Business Profile Updates
- Quarterly Citation Management
MORE DETAILS
Google Business Profile Verification: We assist in claiming and verifying your Google Business Profile to ensure your business appears in local search and map results, including Google Maps.
Bing Places Verification: Claiming and verifying your business on Bing Places to extend your local visibility to users of Bing and Microsoft-powered platforms.
Apple Maps Profile Verification: We help verify your Apple Maps business listing to ensure your business is accurately represented on iPhones, iPads, and Apple Maps.
Yelp Profile Verification: We assist in claiming and verifying your business on Yelp to ensure accurate representation, improve credibility, and boost visibility in local search results and review platforms.
Monthly Business Profile Updates: Proactive monthly updates to your business listings once per quarter to keep your profiles accurate and up-to-date.
Monthly Citation Management: Monthly review and updates to your business listings across key directories to maintain accuracy and support your local SEO presence.
ONGOING ON-SITE OPTIMIZATION
- Technical Audit
- Meta Tag Optimization
- Title Tag Optimization
- Broken Link / 404 Error Checks
- Site Speed Checks
- Redirect Audit & Management
- Header Optimization
- Internal Link Building
- Customized 404 Error Message
- Target Keyphrase Identification
- 25 SEO Landing Pages
- 5 Additional SEO Landing Pages Per Year of Continued Service
- Annual Content Gap Analysis & Recommendations
MORE DETAILS
Technical Audit: A review of your site’s technical health, checking crawlability, indexability, speed, structure, and more.
Meta Tag Optimization: Reviewing and improving meta descriptions sitewide to enhance click-through rates and search relevance.
Title Tag Optimization: Updating page titles to better align with current SEO best practices and keyword trends.
Broken Link / 404 Error Checks: Scanning for broken internal or external links and fixing errors that impact user experience and SEO.
Site Speed Checks & Optimization: Evaluating and improving load times to ensure fast performance and better rankings.
Redirect Audit & Management: Reviewing existing redirects for accuracy, cleaning up outdated ones, and optimizing redirect paths to preserve link equity and usability.
Header Optimization: Reviewing and optimizing your site’s header tags (H1, H2, etc.) to ensure search engines properly understand your content hierarchy.
Internal Link Building: Adding or revising internal links throughout your website to improve site crawlability, support topic authority, and guide users to high-value pages.
Customized 404 Error Message: A 404 page that helps retain visitors who land on broken or removed URLs, while guiding them back to relevant content, reducing bounce rate and supporting SEO health.
Target Keyphrase Identification: We research and identify the most valuable keywords for your business based on search volume, competition, and intent, forming the foundation of your SEO strategy.
25 SEO Landing Pages: Development of twenty-five search-optimized pages focused on key services, products, or locations—each built to drive organic traffic and improve rankings.
5 Additional SEO Landing Pages Per Year of Continued Service: As a loyalty benefit, you receive five new SEO-optimized landing pages each year your service continues, helping your strategy scale over time.
Annual Content Gap Analysis and Recommendations: We will analyze your site’s content against competitors to identify missing opportunities and provide actionable suggestions to strengthen your SEO strategy.
ANALYTICS AND REPORTING
- On-Demand Analytics Dashboard in Editor
- Monthly Analytics Reports Delivered by Email
- Conversion Reporting
- Keyphrase Rank Reporting
MORE DETAILS
On-Demand Analytics Dashboard in Editor: Access your website’s performance metrics any time through a user-friendly dashboard within your CMS or website editor.
Monthly Analytics Reports Delivered by Email: Receive a monthly email summary highlighting key metrics like traffic, conversions, and SEO growth—delivered straight to your inbox.
Conversion Reporting: We track and report on leads generated through form submissions and click-to-call buttons to help you measure the impact of your SEO.
Keyphrase Rank Reporting: Track how your website ranks for targeted keyphrases over time, giving you clear insight into what’s working and where we can improve.
5-Star Review Generation
We know generating organic reviews can take a lot of time that most businesses don't have. That is why we think our review generation service can help you gain valuable internal feedback to move forward as an organization and help others see positive feedback about their experiences with your business.
WHAT'S INCLUDED?
- Automation
- Hundreds of Review Sites
- On-Site Review Widget
- Email or Text Options
- Review Filtering
MORE DETAILS
Automation: Our system makes things easy by automating every step of the way. You send us an export of your quickbooks or client list, we upload it and the system goes to work.
Hundreds of Review Sites: Our system integrates with over 200 review sites including Google, Facebook, YellowPages, Trip Advisor, BBB, and more. Simply let us know which ones you would like us to monitor or gather new reviews for and we will add your profiles to the review landing pages.
On-Site Review Widget: With our review generation platform, we can add a dynamic testimonial page to your site that pulls the most recent reviews to your site automatically.
Email or Text Options: Choose between email or text message requests to ask your customers for reviews, which is ideal for reaching them in the format they’re most likely to respond to.
Review Filtering: Filter specific reviews to show up on relevant pages to increase new customer engagement
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