If you’ve ever thought about trying to do SEO yourself, we get it. It sounds simple on the surface: pick a keyword, plug it into your site a few times, and wait for traffic to roll in, right?
Wrong.
SEO, when done right, is an incredibly complex, technical, and constantly evolving discipline. At Cybernautic, we’ve invested decades of time and energy into developing a comprehensive SEO strategy and our custom platform, Editor to make sure your website not only ranks well on Google, but actually turns visitors into customers.
Let us show you some of what goes into our approach.
Built-In SEO Automation with Editor
All Cybernautic websites are built using Editor, our content management and web development platform. It’s loaded with automation and SEO best-practices under the hood, including:
Auto-generated meta tags (optimized for keywords)
Clean, crawlable code structure
Proper heading hierarchy (H1, H2, etc.)
XML sitemaps for Google indexing
Schema markup for better visibility
Automatic content caching
Mobile-first optimization
SSL encryption for secure browsing
301 and 302 redirect panels for redirecting pages when they get renamed
All of this happens automatically. You don’t need to lift a finger. This is great for you and for our SEO Specialists who used to have to do all of this by hand.
Our Human Experts Handle What Automation Can’t
On top of the tech, for customers who invest in one of our Search Engine Optimization service plans, our SEO team uses dozens of professional tools to:
Conduct deep keyword research
Analyze competitive search rankings
Audit your site structure and backlinks
Identify conversion roadblocks
Write optimized, engaging content
Create high-converting landing pages
We focus heavily on long-tail key phrases with geographic qualifiers like:
“Family Law Attorney in Bloomington IL”
“Emergency HVAC Repair in Peoria”
“Custom Cabinets in Springfield IL”
These are the search terms that real customers are typing into Google when they’re ready to buy.
Conversion-Focused SEO (Not Just Rankings)
A high Google rank is worthless if it doesn’t lead to new business.
At Cybernautic, our SEO strategy is centered around conversions. That means we deploy a wholistic strategy that is designed to convert casual browsers into paying customers. We build and optimize landing pages with multiple conversion points, based on the customer’s buying intent:
Hot Leads: Buy Now / Book Appointment / Call Now
Warm Leads: Request a Quote / Get a Free Consultation
Interested Visitors: Learn More / How Can We Help?
Casual Visitors: Fill Out a Contact Form / Subscribe
We turn passive browsers into paying customers by meeting them at every stage of the buyer's journey.
The Top 100 Google Ranking Factors We Optimize For
Here are just some of the 100+ known ranking signals we consider in every SEO campaign. Keep in mind this is just the top 100...there are TONS of factors that to into every SEO campaign we design. (It’s okay if this feels overwhelming, we feel that way too sometimes.)
CONTENT FACTORS
Content length
Keyword density
Synonym & semantic keyword usage
Uniqueness of content
Freshness of content
Topical relevance
Use of headers (H1, H2, H3)
Internal linking
Content formatting (bullets, bold, etc.)
Media usage (images, videos)
ON-PAGE SEO
Keyword in title tag
Keyword in URL
Keyword in meta description
Keyword in first 100 words
Optimized alt text for images
Keyword in H1 tag
Mobile-friendly layout
Page speed (load time)
Schema markup
Canonical URLs
DOMAIN SIGNALS
Domain age
Keyword in domain name
Domain registration length
Domain trust & authority
Domain history
TECHNICAL SEO
Secure website (HTTPS)
XML sitemap
Robots.txt file
Clean URL structure
Structured data/schema
Minified CSS/JS
Image compression
Server uptime and speed
Crawlability optimization
No broken links
OFF-PAGE SEO
Backlink quality
Backlink quantity
Anchor text of backlinks
Referring domain authority
Link diversity
Social signals (shares, likes)
Brand mentions
Local citations (directories)
NAP consistency (Name, Address, Phone)
Reviews on Google/3rd party sites
USER BEHAVIOR
Click-through rate (CTR)
Bounce rate
Time on site
Pages per session
Repeat visits
Engagement with CTAs
Conversion rate
Scroll depth
Interaction rate
Exit rate
LOCAL SEO
Google Business Profile optimization
Reviews and ratings
Local backlinks
Embedded Google Maps
Service area page creation
MOBILE SEO
Mobile usability
Tap target spacing
Viewport configuration
Lazy loading for images
Mobile page speed
PERFORMANCE & HOSTING
CDN use (we use Cloudflare and Cloudfront)
Geographic proximity of server
Reliable hosting infrastructure (we use AWS EC2)
Server response time
Content caching (Editor does this natively)
CONTENT STRATEGY
Blog frequency
Content clusters
Authority building content
Evergreen content
FAQ sections
UX & DESIGN
Clear navigation
Call-to-action prominence
ADA accessibility compliance
Structured flow of information
Readability
ANALYTICS & MONITORING
Google Analytics integration
Search Console integration
Conversion goal tracking
Frequent use of highly targeted CTAs that follow the sales funnel
Heat mapping and click tracking
TRUST & CREDIBILITY
Privacy policy and terms
Contact info visibility
Use of HTTPS
Brand authority
Press mentions
ADVANCED TECHNIQUES
Content Pyramids
Inverted Content Pyramids
Voice search optimization
Featured snippet targeting
Localized schema
Pillar page development
Content silos
Competitive gap analysis
CTR optimization testing
Content pruning
And yes—we manage all of this for our SEO clients.
Why You Should Leave SEO to the Pros
SEO is not:
A one-time task...it requires ongoing attention, measuring and optimization
Just about keywords...especially when the goal is to convert casual browsers into paying customers...it's about so much more.
Something that can be DIY'd after watching a few YouTube videos...I mean, give it a try. But when the results don't follow, call the Pro's at Cybernautic.
SEO is:
Constantly changing
Technically demanding
A massive competitive advantage when done right
“I was going to try this myself… but now I realize I need a team who lives and breathes this stuff.” —Most clients, after reading this.
Wrapping Up
SEO isn’t just about traffic. It’s about growth.
When you work with Cybernautic, you’re partnering with a team that:
Has 20+ years of SEO experience
Uses enterprise-grade tools
Builds every website with Editor for maximum performance
Writes and designs for conversions, not just rankings
Ready to Get Real Results?Let us help you reach more customers, generate more leads, and grow your business. |
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